Digital Leadership

An exceptional customer experience drives exceptional business results. Proven time and again, with brands in multiple verticals, what's good for the customer is good for the BUY button. While many fundamentals of Ecommerce best practices transcend brand verticals and brand values, what this means to prioritization and strategic roadmap planning is unique to every brands. 

Business growth starts with strategy- but implementation is where the magic happens. Jessie provides the operational support to make it happen, bringing your teams together on a shared mission to operationalize the vision, activate short term wins, and build enduring growth for your company.

At the heart of every great, enduring brand, there’s a distinct and consistent customer experience. To do this well, every interaction with your brand needs to embody the heart of your brand mission and purpose. I thrive on helping brands understand how to improve Customer Experience to drive quick wins, while building for longer-term success.

I have always had a passion for digital strategy. Since launching the very first Victoria’s Secret website, in a time where digital ‘best practices’ were not even a thing yet- we had the opportunity to invent experiences that we wanted to shop. And now, with generative AI and a host of new capabilities, brands have even more tools in their arsenal to enhance the experience. But these choices can be overwhelming.

But where to start? That’s where I come in.

I can help you articulate your strategy, build a roadmap to get there- and help you execute and operationalize it. I’ve led global digital commerce teams for over 20 years to do just that: building brand equity and revenue growth.

As a consultant, I’ve led vision and strategy and operational support for companies of all sizes- from less than $10M to more than $5B.

Clients

• Go Pro
• Signet Jewelers
• ASICS global
• Gamestop
• Puma
• Full Beauty Brands
• Eberjey
• Gamestop
• Canada Goose

Services

• Strategic Planning
• Customer Experience
• Conversion optimization
• Operations
• Fractional/Interim leadership
• Program Management
• Customer Service
• Organizational Planning
• Website assessment

Contact

jessie@jessjacksonconsulting.com

LinkedIn  JessBlogs