Analytics

Overall site assessment to analyze top traffic sources, performance by segment, and identify key opportunities or recommended areas of focus. Identify areas needing improvement and measure results as updates are made. Set up dashboards to measure site progress, identify areas where deeper dives are needed, and maintain on a weekly or monthly basis. We can also train your team to maintain it over time.

The overview will include:

  • Acquisition overview: performance by channel/source
  • Conversion overview by segment
  • Site speed by browser/OS/device type
  • Performance by device type (desktop/mobile/tablet)
  • Level of engagement
  • Top browsers and OS to optimize for
  • Page performance
  • Problem areas
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