Competitive site assessments provide a benchmark for your level of sophistication against your competitors. What do they do better? Where does your site stand out? What are the areas of opportunity and unmet customer needs that you could excel in? What are your competitors doing to build brand equity, customer loyalty and new customer conversion? Where should your brand stand out?

Assessment includes a review of your site against key competitors and best practices using a matrix including:

• Global elements
• Navigation
• Path to purchase
• Cart and Checkout
• Content approach
• Brand validation
• Account services
• Fulfillment
• Customer service