Improve your customer’s level of engagement with a content strategy that defines, reinforces and enhances the brand, while also providing the right information where your shopper needs it along the shopping path. Merchandise your site in a way that most improves customer confidence and propensity to engage, and convert on your site.
Content strategy will address:
- Brand validation
- Contextual information
- Product features, messages & stories
- Institutional pages
- Value-add content
