The single most important thing you should do on a regular basis. Significant increases in conversion can be achieved simply by optimizing the shopping path.  Optimization will start with an assessment of the path to purchase, with recommendations for immediate & longer term wins to drive measurable site improvements, and improved customer experience to ensure improved customer retention & loyalty.

We’ll start by assessing the shopping path from start to finish, from 3 points of view: as a directed shopper, a search oriented shopper, and a browsing shopper.

Key areas of focus:

• Mobile
• Navigation & global elements
• Thumbnail pages
• Content strategy
• Brand validation
• Customer service
• Product pages
• Cart & Checkout