Shopping path optimization

The single most important thing you should do on a regular basis. Significant increases in conversion can be achieved simply by optimizing the shopping path.  Optimization will start with an assessment of the path to purchase, with recommendations for immediate & longer term wins to drive measurable site improvements, and improved customer experience to ensure improved customer retention & loyalty.

We’ll start by assessing the shopping path from start to finish, from 3 points of view: as a directed shopper, a search oriented shopper, and a browsing shopper.

Key areas of focus:

  • Mobile
  • Navigation & global elements
  • Thumbnail pages
  • Content strategy
  • Brand validation
  • Customer service
  • Product pages
  • Cart & Checkout

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