Site optimization will drive measurable results to your KPI’s. I will identify the ‘quick wins’ you should apply immediately (and help you implement them), as well as the key initiatives you should add to your digital roadmap for long-term success.
Shopping path optimization: Assessment of the path to purchase, with recommendations for immediate & longer term wins to drive measurable site improvements, and improved customer experience to ensure improved customer retention & loyalty.
Analytics: Create dashboards to measure site progress, with deeper dives into specific areas of focus. Understand your site’s most productive traffic sources, level of engagement, browsers and OS to optimize for, and analyze page performance. Identify areas of improvement and measure results as improvements are made.
Competitive Assessments: Competitive site assessments can provide a benchmark for your level of sophistication against your competitors. What do they do better? Where does your site stand out? What are the areas of opportunity and unmet customer needs that you could excel in? What are your competitors doing to build brand equity, customer loyalty and new customer conversion? Where should your brand stand out?
User testing: The best way to identify areas of focus for improvements is to ask your customer. We can perform user testing with actual customers to understand where they’re getting stuck, what they wish they could do, what they love, and what they’d like to see improved. User testing can be done in person, in focused sessions- and also online, for a quick read on beta site features.
Content strategy: Improve your customer’s level of engagement with a content strategy that defines, reinforces and enhances the brand, while also providing the right information where your shopper needs it, along the shopping path. Merchandise your site in a way that most improves customer confidence and propensity to engage, and convert on your site.
Architecture & navigation: Clear, easy to use navigation is a critical part of your site’s success. Each step in the navigation should be intuitive, easy to select, and easy for the customer to backtrack or start down a new path. Analytics can tell us where customers may be getting stuck. Best practices can help position your site for success and improvements in performance.